I aint done a fasion post in ages. I only been doing hiphop last couple of weeks. So I think im going in hard with this new post about fasion in hiphop. But we are starting it from back in the day. When hiphop started. Yes the early 1980s. I going to start it from the being to noww. So much has happen with fasion in hiphop. Well yess go.
Well we all know fasion is a big part in hiphop. But in the early 1980s a lot of artists weared sports brand like Run D.M.C Adidas. You would see Run D.M.C in adidas superstar trainners and Adidas tracksuitss or Leather jacketss and a pair of jeans. LL Cool J would have a Kangol hat on. In the early 80s brightly coloured brand name tracksuits were very big. Also leather bomber jackets. Hair styles were very different a lot of people had hair like Fresh Prince (Will Smith). Popular accessories were big glasses like DMC used to wear. Then Kangol bucket hats, name plates, rings, heavy gold jewelry was very big. People like Kurtis Blow and Big Daddy Kane would wear big gold necklaces when they performed live and in music videos.
Late 1980s and early 90s fasion started chaning in hiphop. Blousy pants started to get big as artist like MC Hammer. African chains, deadlocks and red , black and green colour clothing started getting big. People started wearing it like Fresh Prince & Dj Jazzy Jeff. Then Baseball caps were born in hiphop. But Kris Kross started wearing there clothes backwards which was a turning point. It was very strange but people were copy it. When Michael Jordan moved to nike in 1984 it affected on hiphop. Nike started getting so big in trainners. Others brands like Timberland and Reebok as well. Wu-Tang Clan started wearing brands like these and people from the East Coast. But N.W.A made Gangster type clothing consisting of Dickies pants, plaid shirts and jackets, Chuck Taylors sneakers, and black Raiders baseball caps and Raiders Starter jackets.
Mid 1990s and late 90s still had the gangster type clothing. But sport brands like coming more in to it more than ever. Brands like Tommy Hilfiger, Ralph Lauren Polo, Calvin Klein, DKNY. But when Snoop Dogg wear a Tommy Hilfiger sweatshirt on saturday night live. the next day it sold out in New York. It was becoming a very big brand in hiphop. Puff Daddy started wearing it down runways for fasion shows. Still brands like Nike, Adidas, Ecko, Rocawear, were following Tommy Hilfiger in the right way. It was brands with big logos on them rappers wanted. Throwback jerseys started in the 90s it was sport jerseys rappers and groups started wearing in their music videos. Like Will Smith did in "summertime".
But rappers started making their own brands - Wu-Tang Clan (Wu-Wear), Russell Simmons (Phat Farm), Kimora Lee Simmons (Baby Phat), Diddy (Sean John),TI (AKOO), Apple Bottom Jeans (Nelly), Damon Dash and Jay-Z (Rocawear), 50 Cent (G-Unit Clothing), Eminem (Shady Limited), 2Pac (Makaveli) and OutKast (OutKast Clothing). Other prominent hip hop fashion companies have included Karl Kani and FUBU, Eckō, Girbaud, Enyce, Famous Stars and Straps, Bape, Beans, Ciara and Erykah Badu (Starter Clothing Line), LRG, Timberland Boots, and Akademiks and Southpole.
But now people like Kanye west, Pharrell, New boyz, Common. Are getting a new style in hiphop of brands like Polo Ralph Lauren, American Eagle, Nautica, Hollister, Aeropostale, Lacoste, True Religion, Rock & Republic, and higher end brands like Gucci, Louis Vuitton, Prada and Ralph Lauren Purple Label are very popular in Hip Hop fashion today.